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adidas Originals Officially Announces Yeezy Boost 350

adidas Originals underlines summer as #YeezySeason with an official look at the signature sneaker.

Where earlier today we revealed the official release date and some retailer details on Kanye West’s anticipated second signature silhouette, here adidas Originals has answered with an official look at the Yeezy Boost 350. The low-rising silhouette has been outfitted with a grey-melange Primeknit® through the one-piece upper, which is anatomically crafted to fit like a second skin. These features are tied together by reflective laces and rest atop a cushy BOOST sole system. Despite two of adidas’s premium flagship technologies being imbued in the silhouette though, the sneaker is effortlessly casual, representing West’s contemporary sensibilities.

The Yeezy Boost 350 drops globally on June 27, priced evenly at both $200 USD and €200 EUR. adidas will also make the sneaker available through its updated Confirmed app, which will allow users in New York, Chicago, and Los Angeles to exclusively reserve and secure their own pair from their phones. Enjoy a look at the sneaker above and stay tuned for more details on this story as we near #YeezyDay at the end of this month.

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